About us
squiggle
noun
(ˈskwɪɡəl )
A squiggle is a wavy, curvy, or random line drawn without a specific shape or pattern. It’s often used in playful doodles, kids’ drawings, or just for fun! Think of the kind of wobbly line you might make when absentmindedly scribbling or when drawing something silly and free-flowing.It’s the kind of thing kids love to do when they just let their hands move without worrying about making a “perfect” drawing. 🎨😊
Our mission
Magic Squiggles is all about celebrating imagination, creativity, and the wonderfully weird uniqueness that lives in every child.
In a world where algorithms are starting to shape much of the creative process, we believe it’s more important than ever to nurture the raw, joyful creativity that comes from a child's mind.
We’re here to encourage kids to draw, doodle, and be delightfully silly.
By combining the unfiltered genius of children’s squiggles with the skill and style of professional artists, we transform those wild ideas into vibrant, one-of-a-kind pieces of art for your family to display, wear and show off.
Kids get to see their imagination brought to life. Parents get seriously cool, conversation-starting fashion. And together, we support, celebrate and protect human creativity.
Our team
Magic Squiggles is a small but mighty team based in London, founded by creative duo Parma and Simona. With a shared passion for art, imagination, and the joyful chaos of children’s creativity, we launched Magic Squiggles to help families celebrate their little ones’ wild ideas in fun and meaningful ways.
We’re lucky to be joined by the incredibly talented Konradas Duakšas, our in-house digital artist (and proud father of four!). With a background in digital illustration, logo design, and character art, Konradas has a special gift for turning children’s doodles into bold, beautiful artwork that’s bursting with personality.
Together, we’re on a mission to turn kids' squiggles into something magical - and to keep the spirit of human creativity alive and thriving.
